LEER Studio
Artist Runspace

Tools: Figma & Illustrator
Ongoing freelance project (2022)


Branding

Leer Studio is a collaborative space for Berlin’s emerging bohemian creative scene.
The room offers young artists
the opportunity to advance and realize their projects – everything from fashion to music performances, pop-ups, and exhibitions.

The logo for such a place should be as versatile as the different projects. The name Leer Studio comes from the idea of a variable space that is not limited to just one discipline.   
I wanted to give this space a face, and at the same time create a meaningful logo that would be as versatile as the upcoming projects.
The typeface ABC Whyte Inktrap is perceived as a simple sans
serif, but closer inspection reveals the unusual character of the typeface.


Mark